“The Y-CONS”

YSY-also known by his real name Youssef Sy-is a pop artist born in France in 1982. Since young, he's had a passion for drawing and was firstly greatly inspired by the comic genre and then later by Japanese mangas. Both worlds occupied a central place in his mind and shaped his first dreams of becoming an artist. After 5 years as the Head of design for the digital section of Havas Sports Group, Youssef then moved to Japan for 6 years where he first launched his character concept called: The Y-CONS.