Travel

Unveiling the Magic: My journey Through Denmark's Iconic LEGO House

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by Dustin Plantholt Editor-in-Chief
August 13, 2024
Unveiling the Magic: My journey Through Denmark's Iconic LEGO House

In the heart of Denmark lies a town where imagination knows no bounds, a place where creativity is not only encouraged but celebrated in every brick. For our family, Billund had long been a dream destination, particularly for my 13-year-old son, who had been captivated by the idea of visiting the LEGO House since it opened its doors. This summer, we finally made that dream a reality.

Our journey began with a ferry ride from Gothenburg, cutting across the crisp waters of the North Sea, and landing us in Denmark, a country renowned for its design, innovation, and, of course, LEGO. From there, we embarked on a 3 1/2 hour taxi ride through the scenic Danish countryside. The journey was long, but the excitement in our car was palpable, with my son counting down the minutes until we reached Billund.

We arrived in the charming town of Billund at 5:35 PM, just in time to check into our hotel, Hotel Svanen. The hotel, a quaint retreat with a cozy, welcoming atmosphere, provided a brief respite before the main event. However, with our visit to the LEGO House scheduled from 5 PM to 8 PM, we knew we had little time to lose—we were already running late.

After quickly settling in, we headed out to catch the free city shuttle that would take us to the LEGO House. The shuttle arrived at 6:14 PM, a mere two minutes past its scheduled time, but for us, those two minutes felt like an eternity. The moment we boarded, the anticipation reached a fever pitch. We passed by Legoland, its familiar gates stirring excitement, but our focus was fixed firmly ahead. With each stop, we inched closer to what had become, in my son’s mind, a pilgrimage site of creativity.

And then, at last, we arrived. The LEGO House stood before us, an architectural marvel that looked like it had been constructed straight from a child’s imagination. Giant LEGO bricks marked the entrance, while a grand staircase beckoned us inside. It was as if we had stepped into a world where the only limits were those of the imagination.

Inside, we were greeted by Franziska Klaucke, the head of Brand and Marketing at LEGO House. Her enthusiasm was infectious as she led us up the impressive staircase beside the Tree of LEGO—a towering structure composed of over 6,000,000 Lego pieces. The scale and craftsmanship were awe-inspiring, setting the tone for the wonders that awaited us.

At the top of the stairs, Franziska showed us the way and with a warm smile said, “Now go have fun!” With that, we were off, free to explore the Lego House at our own pace.

The next 90 minutes were a journey of rediscovery, as we wandered through the various exhibits that told the story of LEGO from its humble beginnings to its current status as a global icon. Each room was an invitation to embrace your creativity, a reminder of the joy found in building something unique from nothing. My son’s eyes lit up as he engaged with the interactive displays, but the experience wasn’t just for him—it brought out the child in all of us. I found particular joy in creating a LEGO fish. With one eye, large teeth, and a body made from red and blue bricks, I proudly named him Bob, watching as he came to life before my eyes.

As our visit drew to a close, we made our way to the LEGO House shop. There, we discovered exclusive sets available only at this location, along with hand-signed boxes from the designers of some of LEGO’s most beloved sets. The shop was a treasure trove for any LEGO enthusiast, and we couldn’t resist picking up a few souvenirs to commemorate our visit.

For those seeking a unique travel experience that combines history, innovation, and a bit of childhood nostalgia, the LEGO House in Billund is an unforgettable destination. It’s a place where dreams are built, one brick at a time, brilliantly fusing imagination with reality—a true wonder and a must-see!


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Dustin Plantholt

Editor-in-Chief

Dustin Plantholt, “The Count of Monte Crypto,” is Monaco Voice's Editor-in-Chief. He is highly regarded for his contributions and impact in the world of disruptive technologies and media. He is a journalist and documentary filmmaker. He has interviewed celebrities, won awards for NFT/Metaverse advisory, and is a highly sought-after panel moderator and global speaker. He has received from Forbes Monaco the prestigious  40 Under 40 award for his undisputed impact in innovating ideas and bringing people together, educating others about digital assets, and his commitment to excellence. 

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of MonacoVoice™

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