Nitai Zecharya is his father’s son—a man who admires the vision that turned an idea into a thriving business. ModernRugs.com, the company his father built, is more than a family enterprise. It’s a benchmark of quality in the luxury rug industry, renowned for its craftsmanship and commitment to excellence. When Nitai stepped into the role of Head of Strategy and Growth in May 2024, he embraced the immense responsibility of continuing that legacy while carving a bold new path for the company.
“I knew I wasn’t here to act like I knew everything,” Nitai shared. “Leadership isn’t about giving orders—it’s about serving others, empowering the team, and building a vision that reflects the people behind it.” This ethos has shaped his approach from day one. By treating people with the respect he’d want for himself and by listening, learning, and leading through action, Nitai has begun to build the trust of a team that has dedicated years to the company’s success.
In just eight months, Nitai has focused on both preserving the values that made ModernRugs.com a leader and strengthening it for the future. He’s modernized operations, streamlined logistics, and ensured the company can compete in today’s fast-paced, digital-first market. At the same time, he has deepened ModernRugs.com’s commitment to bespoke rug collaborations with interior designers, refined the brand’s mission, and led initiatives to segment the workforce for greater efficiency. A comprehensive digital transformation is now underway, refreshing the company’s online presence and enhancing the client journey.
Earning respect has been at the heart of Nitai’s journey. He understood early on that legacy alone wouldn’t carry him. By leading with humility and dedication, he has demonstrated his commitment to becoming the son, leader, and partner his father, the staff, and the ModernRugs team deserve.
At his core, Nitai is driven by the heart of a learner. He listens intently, asks thoughtful questions, and works tirelessly to grow into a leader who not only honors the legacy his father built but ensures its evolution for generations to come. His journey is about more than stepping into a family business—it’s about stepping up to lead with purpose, determination, vision, and respect.
Through his humility, dedication, and forward-thinking leadership, Nitai has become a bright flame, lighting the way forward for ModernRugs.com and earning him a well-deserved spot on this year’s 2024 40 Under 40 list