AS Monaco has announced a high-profile partnership with LMDV Hospitality, marking a new chapter in the club’s engagement with luxury brands. The agreement, set to run through 2028, will see the Italian hospitality group’s prestigious brands integrated across the club’s professional and amateur operations.
LMDV Hospitality, chaired by Leonardo Maria Del Vecchio, is renowned for operating exclusive, high-end establishments across Europe. Its Twiga brand, recently acquired from Flavio Briatore, will feature prominently on the training shirts of AS Monaco’s professional squad. The logo will also appear throughout the Performance Centre and in VIP areas at Stade Louis-II, reinforcing the fusion of sport and luxury that defines the Principality.
Acqua Fiuggi, another gem in the LMDV Capital portfolio since 2024, will also play a visible role in the partnership. The premium mineral water brand will grace the shirts of ASM’s amateur teams and be served across the club’s hospitality areas and press events, underscoring LMDV’s commitment to quality in every detail.
Thibaut Chatelard, AS Monaco’s Marketing & Revenue Director, said: “We are delighted to welcome LMDV Hospitality to the ‘Rouge & Blanche’ family. Both our organizations share a dedication to delivering unparalleled experiences, and we are excited to explore the synergies this partnership will create.”
Leonardo Maria Del Vecchio emphasized the deeper significance of the collaboration: “Monaco is more than a city—it’s a lifestyle. With Twiga and Vesta, we bring energy, elegance, and uncompromising quality. Partnering with AS Monaco goes beyond sponsorship; it is a long-term commitment to the Principality and its community. We are proud to stand alongside a global sporting icon that mirrors our vision of excellence and ambition.”
This partnership not only strengthens AS Monaco’s ties to luxury hospitality but also positions the club at the intersection of sport, style, and elite experiences—a hallmark of the Principality itself.