Monaco, a haven of luxury and refinement, has just welcomed an exciting new chapter in the world of high-end automobiles. BPM Exclusive, a name synonymous with exclusivity and craftsmanship, has officially taken over the Maserati showroom in the heart of the Principality. More than just a dealership, this newly transformed space is an invitation to experience automotive luxury like never before.
Nestled at 9 Rue des Açores, moments away from Monaco’s famed harbor and the legendary Formula 1 circuit, the Maserati showroom is designed as a true temple of automotive artistry. The space is a perfect fusion of two worlds: the precision of an officina—a workshop where masterpieces are born—and the refinement of a sartoria, where every detail is tailored to perfection. Here, customers are not just purchasing a car; they are crafting a vision, shaping their dream Maserati through bespoke configurations and cutting-edge digital customization tools.
At the heart of this transformation is Maserati’s Fuoriserie program, which allows clients to personalize every aspect of their vehicle, from the finest material selections to unique color palettes. This attention to detail elevates the showroom into an haute couture atelier of the automotive world, where each model is an individual work of art, reflecting the personality and aspirations of its owner.
“The integration of a new brand into the BPM Exclusive portfolio is always a significant milestone, but welcoming Maserati to Monaco holds a deeper meaning for me,” shares Guido Giovannelli, General Manager of BPM Exclusive. “My decade-long journey with Maserati has given me a profound appreciation for the brand’s heritage, innovation, and passion. We are proud to bring this legacy to Monaco and provide our clients with an unparalleled luxury experience.”
In a grand unveiling event on February 27th, the showroom welcomed press and guests to discover BPM Exclusive’s vision for the space. The event was further elevated by the presence of one of the ultra-rare Maserati MCXtrema units, an automotive masterpiece of which only 62 exist worldwide. Julien Brunet, General Manager of Maserati West Europe, emphasized the significance of this moment: “This showroom is a testament to Maserati’s DNA—performance, elegance, and timeless craftsmanship. BPM Exclusive’s commitment to our brand is reflected in every element of this space, ensuring that the Maserati experience in Monaco is truly one of a kind.”
For car enthusiasts, collectors, and lovers of bespoke luxury, the new Maserati showroom in Monaco is more than a place to buy a car—it is a destination where passion meets perfection. By merging Italian excellence with Monaco’s refined lifestyle, BPM Exclusive is shaping the future of automotive luxury in the Principality.
For an exclusive, by-appointment visit to the Maserati showroom, guests can explore the space and immerse themselves in the world of tailor-made automotive elegance.
Location: Maserati Showroom, 9 Rue des Açores, Monaco
Contact: Enzo Papa - +377 6 43 91 66 60
Visit: By appointment only