This summer, the shores of Saint-Tropez welcomed an exciting new player that’s quickly become the talk of the Riviera: Coya Beach. Known worldwide for its unique blend of contemporary Peruvian cuisine and immersive dining experiences, COYA has opened its very first beach club concept—and it’s right on the legendary Pampelonne beach. From Dubai to Monaco, COYA has long been a symbol of elevated hospitality, but with this new destination, the brand is setting a whole new standard.
More than just a restaurant, Coya Beach Saint-Tropez is a full-day experience, combining world-class food, vibrant music, premium cocktails, and luxurious seaside lounging. From the moment you arrive, you’re transported into the signature COYA universe: vibrant, bold, and unapologetically festive.
Iconic Peruvian Cuisine by the Sea
At the heart of the COYA experience is the food, and Coya Beach delivers the same dishes that have made the brand famous across the globe. Guests can indulge in the classic sea bass ceviche, made with the freshest ingredients and bursting with citrus and spice. The churros, served warm and crispy, are another crowd favorite—simple, elegant, and impossible to resist.
The menu celebrates the rich flavors of Peru, infused with COYA’s signature flair for presentation and taste. Every plate invites sharing, laughter, and connection—core elements of the COYA spirit.
From Dining to Dancing: The COYA Transformation
Coya Beach isn’t just a place to eat—it’s a place to celebrate life. As the day progresses into the second lunch service, the atmosphere evolves. What begins as a relaxed, seaside escape becomes a festive, high-energy experience, complete with live DJ sets and a music selection designed to make you move. The transition from day to evening is seamless, and guests are invited to join the rhythm, sip a cocktail, and dance under the Saint-Tropez sun.
A Beach Club Like No Other
What truly sets Coya Beach apart is its dual identity: festive yet peaceful, luxurious yet welcoming. For those looking to spend the entire day by the water, COYA offers a stunning collection of sunbeds and loungers, set slightly apart from the livelier areas. Here, guests can relax in total comfort, sip on hand-crafted cocktails, and enjoy impeccable service—without ever needing to leave their seat.
And when it comes to cocktails, the Pisco Bar is a standout. COYA’s mixologists have created a playful, elevated menu that celebrates Peru’s most famous spirit. Signature drinks like the Pisco Royal or the Mara Coya Spritz bring a refreshing twist to classic recipes, blending tropical flavors with refined technique.
Unmissable Saint-Tropez Destination
Whether you come for a long beach day, a lively lunch, a sunset celebration or a private event, Coya Beach has become a must-visit destination in Saint-Tropez. The service is consistently excellent, from the restaurant staff to the beach team, ensuring a flawless experience from start to finish. This is more than just another trendy beach opening—it’s a new chapter for a beloved global brand. And for anyone visiting the French Riviera this summer, Coya Beach is simply unmissable.
Address: Rte de Bonne Terrasse, 83350 Ramatuelle
Reservation: 04 94 79 83 96