In Monaco, where elegance and horsepower share the same DNA, Ferrari has just gained a new home. BPM Exclusive has unveiled a striking new workshop and pre-owned showroom in Fontvieille — a 1,300-square-meter complex that feels less like a service center and more like a destination for those who live and breathe the Prancing Horse.
The unveiling on September 12 drew attention not just for its gleaming lines and contemporary design, but for what it represents: a space where the past and future of Ferrari come together under one roof. While the new-car showroom remains on Avenue Princesse Grace, this addition transforms Rue du Gabian and Avenue Albert II into an immersive hub for collectors, enthusiasts, and the simply curious.
A Workshop That Doubles as a Stage
Inside, Ferrari’s after-sales and servicing operations now share the spotlight with curated experiences. Beyond the advanced repair bays — equipped to handle both combustion and hybrid models — visitors can expect screenings of legendary races like Le Mans or Formula 1 Grands Prix, lifestyle events, and intimate presentations of new models. It’s less about routine maintenance and more about keeping owners within the pulse of Ferrari culture.
“Each visit should feel like more than a technical stop,” explains Guido Giovannelli, Director of BPM Exclusive. “We want clients to feel immersed in the Ferrari spirit, whether they’re here for service or just to admire the cars.”
An Exhibition That Bridges Eras
To celebrate the opening, BPM Exclusive is staging a rare exhibition throughout September. Twenty-one models trace Ferrari’s journey: from the timeless beauty of the 250 GT Boano and the iconic Testarossa to the futuristic SF90 Stradale and the audacious Monza SP2. Wandering between these machines feels like stepping through chapters of racing history, with heritage and modern innovation displayed side by side.
For Giovannelli, each car carries its own emotion: “The Testarossa takes you to Miami Vice, the 250 recalls the Mille Miglia, while the 599 GTO embodies Ferrari’s eternal pursuit of performance.”
Must-See Models of the Exhibition
Ferrari 250 GT Boano – An ultra-rare classic evoking the golden era of Italian grand touring.
Ferrari Testarossa – A pop-culture icon, forever linked to 1980s glamour.
Ferrari Daytona 365 GTB4 – Synonymous with endurance and elegance.
Ferrari SF90 Stradale – A hybrid hypercar redefining Ferrari’s future.
Ferrari Monza SP2 – A design-forward speedster, already a collector’s dream.
More Than Cars
At its heart, the new Atelier and showroom embody the Monaco lifestyle: luxury fused with passion, tradition reimagined with modernity. It’s not just about buying or servicing a Ferrari — it’s about belonging to a world where every detail matters, from the heritage preserved in the cellar of vintages to the latest engineering breakthroughs rolling off Maranello’s line.
For those in Monaco, this is more than a showroom. It’s a reminder that on the Rock, the Ferrari experience doesn’t end with the road.