Photo by Evangeline Shaw on Unsplash
Following Monaco Day in Davos and high-level discussions around ports, superyachts, and the future of global wealth hubs, it is impossible not to mention a trend that has become indispensable across every sector today: artificial intelligence. From finance and logistics to haute horlogerie and high jewelry, AI is no longer a peripheral topic — it is reshaping the way ideas are explored, tested, and refined.
At the 2026 World Economic Forum in Davos, this evolution was particularly evident during the gatherings hosted by GEMVEST, an international investment and advisory company based in Singapore, and D&A Jewellery, dedicated to alternative investments. While natural gemstones and investment-grade diamonds remained at the heart of the discussions, AI emerged as a recurring theme, especially in relation to luxury craftsmanship and long-term value creation.
This vision resonates strongly with Monaco’s philosophy of innovation: embracing progress while safeguarding heritage and excellence. According to Anna Ginsburg, Co-Founder of GEMVEST and D&A Jewellery, “Artificial intelligence will not replace artistic vision in high jewelry. At its best, it can expand the creative horizon — but meaning, authorship, and value still begin with the human mind.”
Her perspective is echoed by Daria Ginsburg, Co-Founder of GEMVEST and D&A Jewellery, who emphasizes the irreplaceable role of expertise: “In gemstones and high jewelry, experience and the trained eye remain irreplaceable. AI is a tool, not an authority — and the market clearly understands this distinction.”
In the jewelry world, the consensus was clear and nuanced. AI already demonstrates strong potential in the mass market, where it can streamline production, accelerate design processes, and generate a broader range of concepts. In high jewelry, however — where emotion, artistic intent, and savoir-faire define value — technology remains firmly in a supporting role.
As Marco Mavilla, founder of Ingenieux Watch, notes:
“AI for sure cannot replace human intelligence and craftsmanship, but it can be considered a very good tool that can propose alternative implementations of ideas, in order to create the best for a company. AI is just a tool, not a substitution.”
Photo by Evangeline Shaw on Unsplash
As Monaco continues to position itself at the crossroads of luxury, finance, and innovation, Davos 2026 sent a clear message: AI will shape the future — but in high craftsmanship, the human hand and mind remain the ultimate source of value.