The Monegasque™, the luxury print and digital publication headquartered in the Principality of Monaco, has officially marked its transition from a localized prestige brand to an international franchise. On Tuesday, May 2, 2026, the company announced the launch of The Monegasque Miami, the brand’s first licensed edition and the inaugural pilot for its global intellectual property architecture. The expansion introduces a model that aims to replicate the flagship’s editorial standards - which cater to the world’s ultra-high-net-worth demographic - across new geographical hubs. By adopting a licensing framework, the organization allows autonomous chapters to operate under the The Monegasque™ brand identity while maintaining a focus on locally relevant content, from South Florida real estate to the intersection of luxury lifestyle and global finance.
Appointed as Editor in Chief of the Miami edition is Elizabeth Zelan, a former top model whose professional background spans global fashion, high-end culture, and the private luxury sector. Her appointment is seen as a strategic alignment with the publication’s core audience, leveraging her extensive professional network across the superyacht, private aviation, and luxury property markets. "Miami is one of the few cities in the world where the ambitions of Monaco feel completely at home," Zelan noted in a statement regarding the launch. "The wealth is global, the lifestyle is exceptional, and the audience is hungry for a publication that speaks to them without compromise."
The introduction of the Miami edition serves as a proof of concept for The Monegasque™’s shift toward a scalable IP franchise. Under this architecture, licensees gain access to the publication’s established editorial guidelines and visual language, alongside an integrated multi-city media buy strategy designed for blue-chip partners. For major global advertisers - particularly those in the luxury maison, aviation, and maritime sectors - this model provides a centralized gateway to reach affluent readers across multiple high-value markets simultaneously.
The infrastructure for this expansion has been under development for some time, with the brand establishing an IP protection framework across multiple jurisdictions to facilitate further growth. According to the publication’s editorial board, the move is intended to codify the "state of mind" associated with the Monaco lifestyle and transplant that ethos into key global investment and living hubs. "Miami is the natural first step in a model that will take that sensibility to every city where that audience lives and invests," the editorial board stated.
The Monegasque Miami released its inaugural edition in early May 2026. As the franchise grows, each new edition is expected to operate with the same editorial independence that has historically defined the brand's position within the Principality.