Some people see challenges. Johan Richards, founder of Synergo Venture Partners, sees potential. Known as The Believer, he doesn’t just talk about faith—he lives it. He believes in people, in second chances, in big dreams, and in the power of business to change lives.
For more than 30 years, Johan has been the quiet force behind some of Africa’s most ambitious startups and transformative ventures. From helping launch Afriski, Africa’s only ski resort, to guiding entrepreneurs through the highs and lows of building something real, he’s the kind of leader who doesn’t just show up for the big wins—he’s there for the tough moments, too.
That’s why he’s being honored as a Monaco 2025 40 Over 40 winner—not just for what he’s built, but for who he’s helped along the way.
The Man Who Believes in People
Johan’s story isn’t about titles or corporate jargon—it’s about trusting in people when no one else will. Over the years, he has helped more than 40 startups across 18 countries, not just with funding or business plans, but by standing by their vision even when they doubted themselves.
Through JRichards & Associates, his work has touched agriculture, sports marketing, IT, aquaculture, property development, and more—always with a focus on creating something meaningful.
His impact extends beyond business. As a leadership coach and mentor, he’s shaped the next generation at Wits Business School, Milpark Business School, and Stanford’s Seed Transformation Program. He doesn’t just teach strategy—he instills resilience, faith, and the courage to keep going.
Building More Than Businesses—Building Legacies
Johan focuses on purpose over profit. He has helped international companies find their place in Africa and supported African businesses as they step onto the global stage. His work with Startup South Africa is paving the way for future founders to turn ideas into something real and lasting.
And through it all, he stays true to who he is—a believer in hard work, in redemption, and in the idea that business can be a force for good.
A Well-Deserved Honor
Johan Richards has never been one to chase the spotlight. But today, the spotlight finds him. His recognition as a Monaco 2025 40 Over 40 award winner isn’t about what he’s done—it’s about who he is.
A leader. A mentor. A believer.
And the world is better because of it.