In the chic and sun-drenched Côte d'Azur, Kellyn Sun has carved out a unique space in the fast-paced world of social media with a style that blends elegance and mindfulness. Known for her unique aesthetic, Kellyn’s content on Instagram and TikTok reaches millions, captivating followers with her focus on simplicity, beauty, and intention. With 690K followers on Instagram and a 3.25 million audience, alongside a substantial TikTok presence of 637.5K followers and 4.7 million viewers, she has become an inspirational figure worldwide. Through her curated posts, Kellyn encourages fans to find joy in life’s small moments, inspiring them to embrace grace and self-awareness in everything they do.
What are some of the biggest trends you've noticed on Instagram and TikTok recently, and how do you keep up with the fast-paced digital world?
Trends on social media often peak for a week—like the recent "Victoria’s Secret Show"—or last up to a month, as with Halloween in October or Christmas in December. During these times, we see costume styling, cooking sessions, acting scenes, and even m
akeup tutorials. In dance videos, for instance, new trending artists like Tyla with "Shake Ah" and Tate McRae with "It’s OK I’m OK" are popular.
In fashion, fall-inspired outfits are trending, while ASMR content has found a niche in cooking, with influencers like model Nara Smith blending fashion and culinary experiences. Personally, I enjoy varying my content, from charity and fashion to healthy cooking, sports, travel, and brand interviews. When a trend emerges, I adapt it to reflect my vision, maintaining authenticity while giving my unique take.
Could you give us a sneak peek into any exciting projects or collaborations coming up?
I love diversifying my work in the fashion industry while keeping a focus on responsible content. Recently, I worked with "Figa," a brand specializing in natural guarana drinks beneficial for the immune system. We filmed in Paris with a "Emily in Paris" vibe, which allowed my community to see different sides of my personality.
I'm also developing a yoga app to promote a healthy lifestyle; as a certified yoga instructor, I’m excited to share various practices, meditations, and detox methods. Additionally, I’m working on an eco-friendly sunscreen brand that protects the oceans, aiming to offer a natural alternative that’s gentle on both our bodies and marine ecosystems.
Monaco is a hub of luxury and lifestyle. How has the region influenced your content and personal style?
Monaco’s luxurious lifestyle is unparalleled, offering a perfect backdrop for content creation with its seaside views, mountainous landscapes, beautiful weather, and luxury yachts, cars, and restaurants. Here, I can explore a variety of lifestyles, from luxury experiences to nature-focused activities like beach workouts, seaside runs, mountain hikes, and scenic walks. The range of high-profile events—Formula 1, Yacht Shows, Fashion Weeks, galas—enriches my content with endless opportunities.
What advice would you give to young people looking to make a career out of social media and content creation?
My advice is to work passionately in a field you love; content feels more genuine when it comes from the heart. Plan your content carefully and stay authentic to yourself. Whether you prefer talking or conveying creativity visually, bring something unique that tells a story. Consistency is essential in building an audience; it’s what will set you apart and ultimately lead to success.
With the incredible places you've travelled to, what are your top three favourite destinations, and why?
I still have many places on my list, like Hawaii, but my top three are Italy/Spain, Miami (Florida), and Singapore. Italy and Spain are fantastic for content creation due to their architecture, culture, and vibrant fashion scenes. In the U.S., I love Miami for its mix of beach vibes and city life, plus events like Art Basel and Formula 1. Singapore, in Asia, is an underrated gem close to Bali and Malaysia, offering beautiful sites and access to diverse cultures.
How do you manage to stay authentic with your audience while collaborating with brands? What’s the key to balancing personal branding with partnerships?
Authenticity comes naturally when you stay true to yourself and your values. I work with brands that align with my ethics, aiming to show my community that it’s not all about money and fame but a genuine human experience. I provide diverse content—sport, fashion, travel, charity—always in a genuine, approachable way to inspire my audience to pursue what they love.
What trends or changes do you think will shape the future of social media for influencers and content creators in the next few years?
I believe influencers will lean towards more authenticity as audiences look for relatable stories. We’ll likely see more podcasts focused on personal development, and content creators will increasingly utilize aesthetic-driven marketing and entertainment. With advancements in AI, I envision a separation between physical and virtual worlds, allowing younger generations to thrive digitally while older ones may remain more engaged with the physical world.
