Monaco’s distinctive blend of sporting prestige, heritage and refined living is heading further onto the international stage as Monte-Carlo Lifestyle expands its partnership with the Legends Team Cup, one of the fast-evolving premium platforms in international sport.
The relationship dates back to 2022, when Comte de Monte-Carlo became the official champagne of the inaugural Legends Team Cup events in Croatia and Dubai. Now, the collaboration is entering a global chapter, bringing the unmistakable spirit of the Principality to selected destinations across the tournament’s international calendar.
Under the expanded partnership, Comte de Monte-Carlo champagne and Baron de Monte-Carlo wines will become part of the Cup’s VIP hospitality, gala dinners, award ceremonies, official celebrations and exclusive networking events.
For Monaco, the partnership feels particularly natural. Monte-Carlo Lifestyle was founded upon the legacy of Baron Christian Louis de Massy, a member of Monaco’s Princely Family and grandson of Anthony Noghès, founder of the Monaco Grand Prix. Its portfolio—including Comte de Monte-Carlo, Baron de Monte-Carlo, Monte-Carlo Gourmet and Noblesse Oblige Monte-Carlo—translates the Principality’s heritage and art de vivre into an international luxury universe.
The announcement also follows the Legends Team Cup’s recent global partnership with VistaJet, further positioning the competition at the intersection of elite sport, travel, business and lifestyle.
More than a traditional tennis tournament, Legends Team Cup brings together legendary champions, celebrity team owners, international personalities, luxury hospitality and iconic destinations.
As Monte-Carlo Lifestyle CEO Erwann Guegan explains, the expanded collaboration offers an opportunity to bring “the elegance, authenticity and heritage of Monte-Carlo” to the Cup’s global journey.
It is another example of how Monaco’s influence travels far beyond its two square kilometres: not simply as a destination, but as an internationally recognised signature of sport, celebration and sophisticated living.