Lisa Ginzburg, known to many as "The Transformer," has earned her place as a 2024 Monaco 40 Under 40 laureate. Her journey is a remarkable tale of personal and professional evolution, marked by an ability to turn challenges into opportunities.
Lisa’s story begins in the far-flung city of Vladivostok, nestled between China and Japan. Her family's roots reach back to the 1800s in the noble Kingdom of Galicia. Despite losing their titles and estates during the fall of the Russian Empire in 1917, the Ginzburgs clung to their core values of knowledge, education, compassion, and dignity—values that deeply influenced Lisa’s upbringing.
At 19, with just $1,500 and big dreams, Lisa moved to the United States to study. In New York City, she became the captain of her college tennis team and thrived academically. The legalization of recreational cannabis in Washington state during her senior year led Lisa to dive into the cannabis industry. With support from a professor who became her first investor, she established several successful farms and dispensaries.
Lisa's curiosity led her to the emerging world of cryptocurrency, becoming an early bitcoin adopter. Her academic journey continued at Columbia University, where she earned a BS in Economics and an MS in Architecture. It was there that she encountered a friend struggling with bulimia and body dysmorphia, reigniting her interest in psychedelics—an interest that grew into a passionate pursuit.
The COVID-19 pandemic brought Lisa back to Oregon, where she discovered the state's move to legalize psilocybin facilitation. Recognizing a new opportunity, she collaborated with friends and experts to develop a curriculum, leading to the creation of the Changa Institute. Today, the institute is a leader in psychedelic and wellness education, training some of the first licensed psilocybin facilitators in the nation. Its success is evident in its profitability and generous scholarship offerings, reflecting Lisa’s commitment to accessibility and holistic healing.
Beyond the Changa Institute, Lisa has become a sought-after speaker on global consciousness, mental health, and innovation, with appearances at the United Nations and various international conferences. She also mentors young women and entrepreneurs, sharing her business insights and supporting their growth.
Lisa's personal experiences and dedication to exploring new frontiers have instilled in her a deep empathy for those seeking alternative paths to wellness. Through Changa Institute, she aims to provide a comprehensive, compassionate approach to healing, helping individuals reconnect with themselves and rebuild their relationships.
In a world that urgently needs entrepreneurs capable of navigating and transforming complex challenges, Lisa Ginzburg stands out. Her dedication and impactful work continue to drive meaningful change. It's no surprise that she is a well-deserved honoree of the 2024 Monaco 40 Under 40 award.