In an intersection of high fashion, athletics, and environmental advocacy, a striking new installation has appeared in the heart of the Principality. From July 1 to July 12, 2026, the jewelry brand APM Monaco has deployed a temporary, pop-up padel court directly in front of the iconic Casino de Monte-Carlo, specifically located at the Terrasses du Soleil.
The open-air installation is dressed in a bold red and white color scheme - reflecting the traditional colors of Monaco - and is designed to evoke the aesthetic universe of the brand’s new collection, "Un été à Monaco." By positioning an active sports court against the backdrop of one of Europe's most famous architectural landmarks, the project aims to create a visible dialogue between fine jewelry, contemporary sport, and luxury lifestyle.
Beyond its visual impact, the initiative is an entirely charitable endeavor. All funds raised through the activation are dedicated to the Prince Albert II of Monaco Foundation. The foundation focuses its efforts on critical global and local environmental initiatives, supporting projects dedicated to biodiversity, climate change mitigation, and ocean conservation.
For the Monegasque brand, the pop-up represents a return to its roots, merging its corporate identity with a public-facing commitment to ecological preservation. Booking for the court has opened to the public via the brand's digital platform, offering visitors a rare opportunity to play on the Casino's doorstep while contributing to environmental philanthropy.
Photo Credits: APM Monaco Instagram