Experiences & Events

Monaco’s Inner Circle Looks to Cannes for AURA’s Elevated Allure

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by Samuel Wolf Contributor
June 24, 2025
Monaco’s Inner Circle Looks to Cannes for AURA’s Elevated Allure

In the rarefied sphere of Monaco, where sophistication is both tradition and expectation, a new name is quietly commanding the attention of the principality’s elite: MIRACLE. Founded by Maximilien Huck, MIRACLE is not just an event brand but a cultural pursuit, fusing music, beauty, and intention into moments of enduring resonance. On July 6, 2025, this vision takes shape with AURA, its debut event, set at the iconic HYDE Beach at Mondrian in Cannes, where 500 meticulously selected guests—artists, entrepreneurs, collectors, and creative leaders from Europe and beyond—will gather for a night that redefines refined celebration.

AURA is no typical gathering. From the warm hues of sunset to the late-night pulse, it offers a carefully crafted sensory experience, every detail honed to ground guests in the present. The musical lineup—Maxi Meraki, YUMA, SOMMA, Sashka, and Huck himself—weaves emotional depth with vibrant rhythm, electrifying the Riviera’s storied shores. Culinary precision elevates the evening: truffle arancini, tartare on crisp rice, champagne by the sea, and intimate conversation spaces that prioritize authentic exchange over display. This is cultural hospitality for 2025—elegant yet approachable, spontaneous yet exacting.

“We’re not creating a scene—we’re shaping a frequency,” Huck says, framing AURA as a convergence of the right energy, people, and moment. This ambition is anchored by founding partners chosen for their alignment with MIRACLE’s ethos: Château d’Esclans, with its impeccable rosé; Caviar Perlita, for culinary excellence; and Contra, offering private member access. Synda Boufaied, steering public relations and partnerships, has molded AURA’s identity with cultural finesse, balancing international appeal with an intimate, authentic core.

As Monaco’s discerning prepare to descend on Cannes, AURA heralds the start of a broader movement, with future editions planned for Saint-Tropez, Gstaad, and beyond. For those who value moments that defy capture yet endure in memory, AURA is an invitation to something extraordinary.

To reserve a table, VIP ticket, or general admission, visit @miracleevents.off on Instagram.


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Samuel Wolf

Contributor

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