SBM
Monte-Carlo Société des Bains de Mer (SBM) has unveiled the name of its latest venture in Courchevel 1850: *Monte-Carlo One – Courchevel*. This announcement also marks the debut of SBM’s international brand, *Monte-Carlo One – Hotels & Residences*, a key milestone in the company’s ambition to bring Monaco’s signature luxury lifestyle to the world.
A Vision Rooted in Monaco, Aimed at the World
The name Monte-Carlo One reflects SBM’s commitment to blending heritage with contemporary luxury. The brand draws inspiration from Monaco’s chic One Monte-Carlo district, a hub of sophistication adjacent to the iconic Hôtel de Paris and Café de Paris. Each hotel under the Monte-Carlo One banner will embrace the essence of its local surroundings while maintaining SBM’s exceptional standards of elegance and service.
“Monte-Carlo One represents the start of a new era in ultra-luxury hospitality,” said Stéphane Valeri, SBM’s Chairman and CEO. The initiative underscores SBM’s vision of uniting tradition with modernity, offering guests unparalleled experiences in iconic locations worldwide.
Courchevel’s New Jewel
Set to open for the 2026/2027 winter season in Courchevel’s exclusive Jardin Alpin area, Monte-Carlo One – Courchevel will redefine alpine luxury. Designed by Herzog & de Meuron, the hotel will blend cutting-edge architecture with environmental sustainability, aligning with SBM’s commitment to responsible tourism.
Jean-Yves Pachod, Mayor of Courchevel, expressed enthusiasm for the project, emphasizing its alignment with the region’s reputation for refinement. “We are thrilled to welcome Monte-Carlo One – Courchevel to our community,” he said, highlighting its role in enhancing the area’s prestige ahead of the 2030 Winter Olympics.
A New Era of Global Luxury
With Monte-Carlo One – Hotels & Residences, SBM takes a bold step into the international arena, extending its 160-year legacy of luxury to destinations favored by discerning travelers. This expansion promises to deliver Monaco’s celebrated sophistication to an elite global audience, ushering in a new chapter of luxury living.