ZIYA SHARI has opened its first pop-up store in Saint-Tropez, marking a new step for the young fashion house during the summer season. The space introduces the brand’s universe in a setting that reflects its focus on clean design, craftsmanship and a feminine aesthetic.
Founded in 2024, the label is based in the south of France, with an atelier near Monaco. Ziya Shari Empereur, who is based in the principality, draws on her experience across different cities while maintaining a strong connection to the south of France. Her approach combines an interest in craftsmanship with a focus on responsible production. Each piece is developed with attention to detail, without compromising on quality. Its collections are designed and made in France, with attention given to materials, cut and finishing. Positioned between ready-to-wear and couture, the brand offers structured silhouettes, precise lines and understated details.
The new boutique, measuring 45 square metres, has been designed to reflect the brand’s visual identity. Neutral tones, natural materials and soft light define the space, with subtle references to the Côte d’Azur through textures and colours. The layout is minimal, allowing the collections to remain the focus.
The choice of Saint-Tropez aligns with the brand’s roots. The French Riviera plays a central role in its identity, influencing both design and production. The setting, known for its mix of simplicity and sophistication, reflects the balance the brand seeks to achieve in its clothing. The pop-up presents a selection of ready-to-wear pieces, made-to-order designs and limited editions. The collections are intended for daily wear, with garments designed to move easily from day to evening.
With this opening, ZIYA SHARI establishes its presence in Saint-Tropez for the season, introducing its collections to a new audience in one of the region’s key summer destinations.
Address: 17 Boulevard Louis Blanc, 83990 Saint-Tropez, France
Opening Hours: 10:00 AM – 8:00 PM