David Serero is a man who thrives on passion, perseverance, and the thrill of taking on new challenges. From his humble beginnings as a pianist, he has grown into a globally recognized figure in the arts, blending his innate talent with an insatiable desire to express himself creatively.
His journey to becoming a singer, a role he found during an unexpected turn of events, has been one of self-discovery and determination. When a wrist injury while rollerskating sidelined his ability to play the piano, Serero took the plunge into the world of singing, an avenue he quickly came to regard as a drug, a sport, and an eternal wellspring of emotion.
Serero’s passion for people and bringing them together led him to venture into the realm of producing. To him, production is not just an extension of his performance, but a proactive method of creating opportunities and conquering challenges. With over 25 years of experience, no obstacle now deters him from creating his own 'doors,' rather than waiting for work to come knocking.
Constantly driven by curiosity and a relentless pursuit of novelty, Serero is not confined to one role or genre. He has excelled across various artistic fields, from cinema to theater, music, production, and humanitarian work. This quest for variety and freshness not only enriches his performances but also propels his creative energies from one project to the next.
The world of film beckoned Serero after he had directed and produced over 100 theatrical productions, including theater plays, operas, and musicals. The onset of the COVID-19 pandemic and its subsequent lockdowns gave him the perfect opportunity to delve into filmmaking. It was during this time that he proposed a documentary to Elie Tahari, who had become a good friend and frequent collaborator. With Tahari's encouragement and an abundance of time, Serero learned the ropes of film production from scratch, applying his theater techniques along the way.
As a producer, Serero thrives on orchestrating destiny, viewing each project as an opportunity to innovate and experiment. His recent documentary "The United States of Elie Tahari" was an inspired choice, blending his newfound love for filmmaking with his admiration for Tahari's illustrious career in fashion. The friendship between them had bloomed during the New York Sephardic Jewish Film Festival, where Serero had honored Tahari with the Pomegranate Lifetime Achievement Award.
As a man of multiple talents, Serero continues to balance his roles as a singer and a producer, feeding his desire to grow and perfect his craft with every performance. The film industry, according to him, offers a unique opportunity to revisit and refine his work, something not possible in live performances.
Serero's overarching ambition for his documentary is to inspire audiences by showing that anything is possible with hard work and dedication. His upcoming projects include several films in distribution and production, TV shows in post-production, and a return to theatrical productions in New York.
In Serero's view, the documentary and film industry is on the brink of a global expansion. With the internet bridging cultural and geographical gaps, there's an increased appetite for diverse, high-quality content from around the world. David Serero is set to meet this demand head-on, ready to bring his unique blend of talent, experience, and passion to an ever-widening audience.
For an immersive journey into David Serero's creative universe, visit his YouTube playlist.